NetClimber Web Design understands the importance of web marketing. Through branding, search engine optimization (SEO), content strategies, online advertising, social media campaigns and video marketing, we can promote products and services to fit a specific audience and increase traffic to a site. NetClimber has expertise and experience in each of these web marketing channels. As a Google Partner, NetClimber Web Design stays up-to-date and on top of the dynamic world of the internet.
We can assist a client with many social media channels. Here are the most popular ones used for business; Facebook, LinkedIn, YouTube, Twitter, Google +, and Pinterest.
Branding – Does it Matter?
It’s important to create a brand to represent a business. Consistency in appearance is one part of the overall branding experience. Web marketing should be consistent across all channels – verbal, print, online, etc. Branding and key business information (name, address and phone number (NAP)) should be consistent across all sources. A consistent NAP across the internet will build trust and ranking within Google’s results. Within a branding project we will ensure a clients’ online business information is consistent: website, online advertising, business listings and other online directories.
What is a Content Strategy?
Developing a content strategy will ensure the consistent delivery of fresh information on the internet for a business. There are many avenues that can be deployed within a content strategy plan. The use of social media channels along with a content plan offer an effective way to drive online sales, promote new products and services, and raise brand awareness. The main vehicles for content delivery are: blogging, videos, infographic, and social media channels.
How Can Search Engine Optimization Help?
Search Engine Optimization (SEO) will increase the visibility of a website for certain key terms. Local SEO will further promote a business within a local area (geographic location). Optimizing website information as well as online business and directory listings, will increase the trust that Google places on a business. This trust translates to improved rankings within the Google search results.
What Will Online Advertising Do For My Business?
As a certified Google Partner our online marketing campaigns are aimed at positioning a business at the top of the search results. NetClimber Web Design staff have expertise in several online advertising platforms. Online marketing is one of the quickest, most direct strategies to place a business on Page #1 of the search results. Unlike print advertising, a business is able to determine if an ad is engaging viewers. With the use of analytic tools a business can measure many engagement metrics such as; pages views, duration and physical location of searcher.
NetClimber Web Design can help with the following online advertising platforms:
- Google Adwords (certified Google Partner)
- Facebook Ads
- YouTube Video Ads
- Bing Ads
- Twitter Ads
How Do I Measure Success?
As a Google Partner, NetClimber Web Design Inc. implements Google Analytics on all of our clients’ web sites. Google Analytics is free and offers a wealth of information regarding web site traffic. This tool provides the metrics for a business to confirm if marketing efforts are engaging visitors to their web site.