Lunch N Learn Google Properties Seminar
NetClimber Web Design is proud to be able to offer this educational opportunity to members of the local business community. Quality education from industry experts, at a fraction of the cost of other comparable seminars. In 1 hour you will learn the basics of two major Google Properties and how to measure success. See how Google Adwords & Analytics work on a basic level as well as how you can use them to grow your business!
Our previous Lunch N Learn seminars have been a huge success and we are very excited to be expanding our offerings. This will be the first offering of these new Google Properties Seminar – Don’t miss out. We will be covering everything from setting up the accounts to to strategies, reporting, and analysis of results. Karen McDonell will be leading the Google Analytics Seminar and Sean Coffey will be leading the Google Adwords session. Both are Google certified in their respective topics.
NetClimber is a certified Google Partner. This means we adhere to industry best practices and have repeatedly proven our knowledge & skills to Google. As a Google partner we are able to offer insights and strategies that others just simply are not. There is no one better to show you how the world of Google data works than NetClimber!
What Are Analytics & AdWords?
Analytics is software that allows you to see exactly how many users have been to your site, how long they stayed, what pages they looked at, what they clicked, and much much more. This tool is very useful for seeing how users interact with your website, which pages are the most popular, and to identify ways to improve your site’s overall structure.
AdWords is Google’s advertising platform. It allows users to place ads in the search results for specific keywords and search phrases. Aside from the search results Google also allows AdWords users to display ads across its entire display network and search partners network. These networks are comprised of ad space located on websites that Google either partners with or purchases from the website owner. Google AdWords is an extremely effective tool for driving targeted traffic to your website.
Some of the topics that will be covered in the Google Analytics session (April 19th) include:
- Installing Google Analytics
- Benefits of Data Tracking
- Basics Reporting
- Key Performance Indicators
- Uses of Analytics
Some of the topics that will be covered in the Google Adwords session (April 26th) include:
- Creating Your Account
- Types of Campaigns
- Campaigns vs Ad Groups
- Ad Formats
- Ad Auctions
- Key Performance Indicators
Dates: April 19th, 2017 (Analytics) & April 26th, 2017 (AdWords)
Location: NetClimber Offices 201, 4882 Delta Street
When: 12:00 pm
What To Bring: Pen & Paper
Cost: $15/person per session or both sessions for $25
Sign Up Now!
Please fill in the form below to register. Seats are limited and will be assigned on a first come first serve basis, so make sure you claim your seat today.
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