Google’s new Artificial Intelligence system has been nicknamed “RankBrain”. Artificial Intelligence is the intelligence exhibited by machines or software. Another new term in this discipline is “machine learning” as the code processes it is storing more data points and logically assembling them in patterns and developing knowledge. Google’s RankBrain machine learning software is developing intelligence on the best results to serve for each Google search.
Visit the Bloomberg site to watch the interview to gain more insight to how RankBrain learns.
The software engineers have been surprised at how successful and accurate the RankBrain engine has become. This artificial intelligence system has now become the 3rd most important ranking factor when processing a search query. In the testing process the software engineers were able to be successful 70% of time but RankBrain beat this with an 80% rating. The machine can figure out what you are searching for faster and better than the team of Google software engineers.
Here is another video on “deep learning” from Ted Talks in Brussels. There are many real life examples of how computer can now listen, see and speak.
Exciting and scary all at the same time. You only need to take a minute to think about movies and TV series where the “intelligent computer” starts to take control over life. So far Google’s RankBrain is only in control of the Google search results page but who knows what is next.