By on June 22, 2017
What is Attribution Modeling? Attribution Modeling is essentially assigning credit to each touchpoint in the consumer journey. This helps to show what role each channel …
By on June 22, 2017
What is CASL CASL is the Canadian governments attempt to reduce and control “commercial electronic message” spam. Commercial electronic messages (CEM’s) include e-mail, text, sound, …
By on June 12, 2017
Some of you may be aware of Google Analytics 360 Suite, additional GA tools released in May 2016. These tools proved very useful for enterprise …
By on May 31, 2017
I recently signed up with Expedia for a service. At the time I was asked if I would like to receive promotional emails. I chose …
By on May 29, 2017
This is the second part of our series on structured data, See Part 1 for an introduction to structured data. What is Structured Data? As discussed …
By on May 29, 2017
The Scam A phishing scam has been making the rounds recently. It is a quite sophisticated scam that uses a 3rd party application (posing as a …
By on May 4, 2017
Voice Search You are probably relatively familiar with voice search. Most of us have it on our phones. Programs like Apple’s Siri, Microsoft’s Cortana, Amazon’s …
By on April 25, 2017
If you work in SEO or on websites for a living chances are you are fully aware of structured data. If you do not work …
By on April 17, 2017
Facebook has been under much scrutiny recently for it’s lack of participation in cracking down on ‘Fake News’. Fake news are news stories and articles …
