As we transition into the nicer weather and longer days that come with summer we figured we would share some tips and insights into how you can take advantage of the summer months to promote your business. If you are a small business and you are looking for ways to market your business to the summer crowd make sure to try the following 4 Summer Marketing tips:
1. Host a BBQ
A BBQ is a great way to get people to come and spend some time at your store, office, or business. If you organize activities for kids you will get people to stay longer. You can even partner up with non-competing businesses close to you to off-set some of the costs and draw in more people. BBQ’s are excellent ways to build positive brand exposure among your existing and potentially new clientele. Plus, who doesn’t love a good ol’ BBQ on a hot summer day!
2. Go to Local Events
Local events are great places to network and introduce your company to new customers. You can walk around talking to people, offering them a cold, refreshing treat – think Popsicles. Perhaps carry a small fan and spray bottle offering to cool people down during the hotter days. You could even give out stickers, pencils, or little toys to the kids (preferably branded). Make sure you have plenty of business cards to hand out and are wearing branded merchandise so people know exactly who you are.
Some examples of local events coming up:
- Ladner Village Market
- Canada Day at Kirkland House
- Tour de Delta
- Tsawwassen Sun Fest
- Quilt Walk & Car Show
3. Temperature Related Giveaways
During exceptionally hot days you can give away frozen treats and small fans to customers in your business or people walking by on the street. They will appreciate the small gesture and it will boost your brand equity and potentially garner some new customers. If you have A/C you can place a sign out front that offers a chance to cool down no strings attached. By getting them in the store they will look around and potentially buy something.
4. Run Promotions for Holidays
Take advantage of local and national holidays. Canada’s 150th – enter a draw to win up to $150 in store credit. BC Day – win a BC themed prize. In addition to actual holidays there are hundreds of silly little unofficial “holidays”. For example July 15th is Gummi Worm day, and August 2nd is ice cream sandwich day. Consider giving out these foods to customers and passersby – little quirky promotions like this can go a long way to gaining favour – especially for small businesses.
Want more silly holidays? See the full list of 2017 unofficial holidays.
Have other ideas about how to make the most of the summer months? We’d love to hear from you!